TikTok users are reporting that all their video views and like counts have reset to zero

  • TikTok users reported Thursday afternoon video views and like counts had suddenly reset to zero on the app.
  • Within minutes, users took to social media to panic and try to figure out what was going on. 
  • TikTok wrote on Twitter it’s aware of the issue, and “working quickly to fix things.”
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Video views and like counts on TikTok have mysteriously disappeared from the app.

TikTok users on Thursday afternoon noticed the numbers indicating likes and views on videos had all reset to zero. Some users also reported their “For You” feeds going dark or appearing to reset, meaning that users were no longer shown videos recommended to them by TikTok’s famed algorithm.

Down Detector, a website tracking internet outages, showed nearly 20,000 reports from users experiencing issues with the app.

TikTok has since acknowledged in a statement on Twitter it’s aware of the reported issues, and said it’s “working to quickly fix things.”

People have taken to Instagram, Twitter, and across social media platforms to panic and hypothesize about what’s going on. Within minutes of the first reports coming in, TikTok became the No. 1 trend on Twitter in the US.

Discussion around TikTok’s issues are also taking place on TikTok itself. Some users reported seeing swarms of accounts they follow going live within minutes of each other to share their confusion.

Some users leveled the theory that TikTok’s issues indicated the app had been banned in the US, something President Donald Trump said this week he was considering as an option to punish China regarding the coronavirus pandemic.

TikTok has grown to become a social media powerhouse within the last couple of years, particularly among Generation Z teens. Since it was launched globally in 2017 — and then a year later in the U.S. — TikTok has generated more than two billion downloads worldwide. The app saw its most popular quarter ever in the first three months of 2020, as millions went into lockdown to prevent the spread of coronavirus.

This story is developing…

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