It Is What It Is: A fake app hyped on Twitter turned into a fundraiser for racial justice causes

An inside joke a few TikTok meme amongst a gaggle of pals on Twitter grew right into a minor social media thriller earlier than morphing right into a fundraiser for anti-racism causes. Sure, that could be essentially the most 2020 sentence I’ve written up to now.

On Thursday, the eye-mouth-eye emoji meme began showing in folks’s Twitter handles and nearly instantly, the thrill began about what all of it meant, Gizmodo reported. On TikTok, the meme is normally used to specific cringe or embarrassment. Quickly an itiseyemoutheye Twitter handle appeared, then its website was featured on Product Hunt (although there’s no precise product), prompting dialogue on Reddit, and receiving some media protection earlier than the group revealed themselves in a put up late Friday.

“A gaggle of us modified our Twitter names to incorporate “[the emoji]” as a result of we thought it was a humorous pattern from TikTok. Individuals began noticing the change on their timelines, noting the creepiness of the emojis particularly,” the post states. “For a quick time frame, everybody who added the emojis to their title was added to a large Twitter group dialog.”

The group describes itself as a “various, ragtag group of younger technologists bored with the established order tech trade,” which it says is “obsessive about unique social apps that often ignore — and even silence — actual wants confronted by marginalized folks all around the world, and exclude these of us from the constructing course of.”

When the group realized it had some momentum, it determined to show its hype right into a fundraising automobile for teams working towards racial justice, which included the Loveland Foundation Remedy Fund, The Okra Project, and The Innocence Project amongst others. Regynald Augustin, one of many organizers of It Is What It Is, says as of Saturday night they’ve raised greater than $60,000 from assorted donors, $135,000 from two nameless donors (one gave $60,000 and the opposite gave $75,000), and about $10,000 in merchandise gross sales. An preliminary matching donation of $50,000 was upped to $60,000. Because the group stated in its assertion, “it’s what it’s: a meme that leveraged the relentless hype of unique apps and redirected it in the direction of a vital social want.”

UPDATE June 27th 7:18PM ET: Added new particulars concerning the sum of money raised.

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